Second Life: live and unplugged
24.10.2007 - Live music gigs and performances by artists who are famous in real life and Second Life are becoming increasingly popular and are part of the future of entertainment says Lord Mayor, or owner, of Second Life’s Dublin, John Mahon.
With over nine million registered residents and 1.6 million regular users, popular virtual world Second Life is becoming a platform for lots of big name companies like IBM to increase brand awareness and engage with people in new and different ways.
Mahon sees a future where Second Life will be combined with home entertainment in the living room.
He explained that it would be possible for users to meet up with their friends and go to live gigs being performed in Second Life after checking the listings on their TV screen.
Already these Second Life artists are drawing a crowd with seven DJs and five bands playing on a stage this Saturday in Second Dublin to celebrate the Discover Ireland Festival.
This festival is being sponsored by Tourism Ireland who is launching the world’s first virtual tourism marketing drive on Second Life and will run throughout the weekend.
Because 60pc of Second Life’s residents come from the UK, US , Germany and France who together constitute Ireland’s biggest tourist market, this campaign should reach its ideal demographic.
Furthermore, if a business can run a 24 hour phone helpline as well as an internet chat facility for its customers then it can further extend this service by adding a presence to Second Life said Mahon.
Companies like IBM already offer this with round the clock software support to its customers and it can be extended into areas like online shopping added Mahon.
The technology is already there, he told Silicon Republic. Businesses could locate their shops to virtual Dublin’s Grafton Street from where customers could view both actual video or photos of products as well as a 3d image and make real life purchases from the shop with advice from in world shop assistants.
Another area that IBM is working on is the ability to ‘teleport’ avatars or virtual characters from one world to another.
Mahon said that this achievement would mean that users of hugely popular gaming worlds like World of Warcraft could easily transfer over to Second Life with the click of a button and continue exploring there.
Second Life has the potential right now to slide into mainstream entertainment and shopping, he said.
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